WERN

WERN: The Human Movement OS

(Powered by : Liberte)

WERN is a revolutionary "Walk & Earn" mobile application designed to convert your daily steps into real, tangible rewards. It is a standalone platform built from the ground up to empower individuals by monetizing the simple act of movement.

Start Walking & Earning - Join Now
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Walk and earn rewards

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Track your daily steps

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Join nearby walkers

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Blockchain verified NFTs

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Eco-friendly challenges

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Community fitness goals

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WERN Foundation

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Financial Empowerment

Coming soon

We provide a direct way for users to earn our in-app currency, "Litties," simply by walking. This creates an accessible, universal income stream available to anyone with a smartphone.

WERN is not just another fitness tracker; it is a comprehensive lifestyle application that makes every step valuable, meaningful, and safe.

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Refer & Earn

A powerful viral growth engine. Invite friends to join WERN and earn significant bonuses for every successful referral. It's the easiest way to multiply your earnings.

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Streak & Challenge Rewards

Earn bonus Litties for maintaining daily walking streaks and completing special challenges hosted by WERN or our brand partners.

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Authentic Brand Connection

Coming soon

We are fixing the broken advertising model. Instead of intrusive ads, WERN allows brands to reward users directly for real- world actions and engagement, creating a relationship built on value, not views.

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Partner Marketplace

Coming soon

An exclusive marketplace where users can redeem their Litties for real-world goods, services, and discounts from a curated list of brands.

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My Passport

Coming soon

WERN Digital Passport: Every step you take becomes a journey — unlock city badges, leave your footprints across countries, watch your eco-impact grow, and share your achievements with a community that celebrates every milestone. Explore, earn, and see your progress come alive.

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All Features

  • Features Categories
  • All Features
iconInnovation Roadmap

The Journey of Unstoppable Innovation

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01

Phase 1

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02

Phase 2

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03

Phase 3

Foundation & Core Growth (0-6 Months)

  • Launch MVP: Release the core Walk & Earn, Refer & Earn, and user wallet functionalities.
  • Deploy Safety Features: Roll out the first version of the Women's Safety Toolkit and community safety maps.
  • User Acquisition: Focus on organic growth through the Refer & Earn model to build a strong foundational user base.

Ecosystem Expansion (6-12 Months)

  • Launch Partner Marketplace: Onboard our first cohort of brand partners, allowing users to redeem Litties for real products and services.
  • Introduce Branded Challenges: Allow brands to sponsor challenges and missions within the app.
  • Enhance Social Features: Introduce community leagues and group challenges to foster deeper engagement.

Platform Maturity & Scale (12-24 Months)

  • Expand Impact Hub: Partner with more international and local NGOs to offer a wider range of causes for users to support.
  • Introduce Premium Tiers: Offer optional subscription plans for power users seeking enhanced features and reward multipliers.
  • International Expansion: Begin localizing the app and launching targeted campaigns in new high- growth international markets.

Competitive Landscape

WERN operates at the intersection of multiple markets, with different competitors in each vertical but no direct competitor offering the same integrated ecosystem:

🌟 New

WERN

<1K
developers

WeWard

10M+
developers

Sweatcoin

100M+
developers

StepBet

5M+
developers

StepSetGo

10M+
developers

WalkEarn

10M+
developers

  • Core Features
  • Social & Proximity
  • Safety & Unique
  • ESG & Impact
  • B2B & Corporate
  • Analytics & Premium
Feature WERN
(Verified)		 WeWard
(Verified)		 Sweatcoin
(Verified)		 StepBet
(Verified)		 StepSetGo
(Verified)		 WalkEarn
(Verified)		 Table Accuracy Notes
Total Downloads <1K 10M+ 100M+ 5M+ 10M+ 1M+
Launch Year 2026 2019 2022 2015 2024 2026
User Onboarding
User Onboarding: Frictionless sign-up and orientation process with clear value propositions. Users can choose their user type (resident, tourist, woman, etc.) upon login. Supports referral links for immediate access to key materials. Includes animated visual onboarding screens showcasing the platform's walk-to-earn economy and social impact capabilities.
Step-based Rewards Yes (betting pot) Yes (SSG Coins) Yes (cash/coins) Accurate; universal core.
Step-based Rewards: The foundational reward mechanism where users earn "Litties" (the basic unit currency) for walking. Conversion rate: 1,000 steps = 1 Littie. Users earn through real-time step tracking using device motion sensors (accelerometer) and GPS integration. The system includes fraud prevention mechanisms with device attestation and improbable speed/acceleration detection. Litties can be converted to impact coins or redeemed for goods, services, or social impact.
Daily Referral System Yes (invites) Accurate for most; WeWard partial Yes.
Daily Referral System: Comprehensive referral program allowing users to invite friends with shareable links. Users earn bonus Litties for each successful signup (typically 100 Litties when referred friend completes first transaction). The system includes:
  • Unique referral codes for each user (e.g., "JOHN2024")
  • Tracking of total referrals and active referrals
  • Multi-tier referral bonuses
  • Mentorship rewards for helping new users onboard
  • Social sharing integration for viral growth
Daily Social Map
Daily Social Map: An advanced, real-time map interface updated continuously showing:
  • Nearby walkers with GPS coordinates
  • Active trails and walking routes
  • Activity overlays (hotspots of walker density)
  • Safety zones and verified safe routes
  • Toggle views between "Nearby Flags" and "Nearby Trails" modes
  • Abu Dhabi-centered with multi-region support
Kindness Score (Karma) Partial (CO2 averted stats) Accurate; WERN proprietary.

Kindness Score (Karma): WERN's proprietary gamification metric. A positive-behavior score that increases with helpful community actions including:

  • Safety reporting and civic engagement
  • Completing community challenges
  • Helping other users
  • Participating in group walks
  • Contributing to social impact initiatives
  • Abu Dhabi-centered with multi-region support

The score creates a reputation system that unlocks additional rewards and recognition.

Civic Reporting

Civic Reporting: Integrated reporting system allowing users to report safety and community issues while walking. Contributes to verified civic engagement metrics and earns users Kindness Score points. Users can report:

  • Potholes and infrastructure issues
  • Safety hazards
  • Lighting problems
  • Community concerns

Reports are geotagged and submitted to municipal authorities.

Carbon Footprint Reporting Partial (CO2 averted stats) Table understates WeWard; research suggests their 750K tons CO2 claim verifiable.

Carbon Footprint Reporting: Aggregate impact reporting showing estimated CO₂ averted from community walking activity. The system calculates environmental impact based on:

  • Steps taken vs. potential car trips avoided
  • Total distance walked by community
  • Estimated carbon offset in tons
  • Blockchain-verified attribution for corporate ESG reporting

Displays community-wide statistics like "750K tons CO₂ averted" with third-party verification.

Carbon Footprint Tracker Partial Similar; evidence leans toward WeWard overlap.

Carbon Footprint Tracker: Personal-level tracking of individual eco-impact from steps with:

  • Real-time CO₂ offset calculations per walk
  • Environmental badges for milestones
  • Visualization of cumulative impact
  • Progress rings showing impact goals
  • Integration with EcoCoins conversion (see Impact Coins)
Custom Challenges (Elite) Partial

Custom Challenges (Elite): Premium feature allowing users to create and host private or public challenges with:

  • Customizable step goals and time frames
  • Custom reward structures
  • Branded challenge themes
  • Private group challenges for teams/companies
  • Public community challenges for social engagement
  • Real-time leaderboards and progress tracking
Post-Walk Analytics (Elite) Yes (personalized stats) Yes (health stats) Yes (instant feedback) Partial (basic tracking) Table accurate but conservative; most have basics.

Post-Walk Analytics (Elite): Advanced analytics dashboard providing:

  • Trends: Daily, weekly, monthly step patterns
  • Streaks: Consecutive days of activity tracking
  • Impact Score: Comprehensive metric combining steps, social engagement, and impact
  • Goal Tracking: Progress toward personal fitness and impact goals
  • Performance Metrics: Pace, elevation, route efficiency
  • Health Insights: Calories burned, active minutes, distance covered
  • Historical Data: Long-term performance trends and achievements
Brand Ambassador System Accurate; WERN's gamified recruitment novel.

Brand Ambassador System: Gamified recruitment program empowering top users to champion the platform. Features include:

  • Selection of top 1% earners as brand ambassadors
  • Revenue sharing model for referrals and engagement
  • Exclusive perks and early access to features
  • Success story amplification for viral growth
  • Ambassador dashboard with analytics
  • Special badges and recognition in community

The system creates "walking billboards" where paying 1 user $2,000/month creates more FOMO than 400 users at $5/month.

Walk-to-Give Option Yes (donations) Yes (step donations) Table misses rivals' charity ties; WeWard/Sweatcoin qualify.

Walk-to-Give Option: Impact conversion feature allowing users to transform earned Litties into verified social good:

  • EcoCoins → Tree planting (10 EcoCoins = 1 Tree Planted)
  • AquaDrops → Clean water projects (10 AquaDrops = 1 Bottle Clean Water)
  • GrainCoins → Food security initiatives (support meals for those in need)
  • GlowTokens → Women's safety projects
  • BloomCoins → Community growth milestones

All conversions are blockchain-verified with real-time impact dashboards showing tangible outcomes.

Emergency Network

Emergency Network: Safety-first feature providing:

  • SOS Button: Instant emergency alerts
  • Safety Beacon: Real-time location sharing with trusted contacts
  • Emergency Contacts: Pre-configured list of people to notify
  • Panic Button Logic: Immediate notification to nearby walkers and authorities
  • Safe Route Alerts: Warnings when entering unsafe areas
  • Community Response: Nearby users notified to provide assistance
Challenges Yes (weekly games) Partial (implied) Accurate; StepSetGo lacks explicit.

Challenges: Ongoing themed challenges and carousels including:

  • Social Challenges: "Earn tokens together"
  • Step Tracking Challenges: "Stay motivated daily"
  • Safety Challenges: "Walk in groups"
  • Eco-Friendly Challenges: "Walk for a cause"
  • Invite Friend Challenges: "Grow our community"
  • Fitness Together Challenges: "Join the movement!"

Each challenge displays participant count (e.g., "100+ Peoples Joined"), rewards structure, and view details option.

Footprint Visualization Partial (progress charts) Yes (stats viz) Partial (goal tracking) Partial (calorie maps) Table fair; visualization varies by depth.

Footprint Visualization: Visual representations of activity patterns including:

  • Heatmaps: Geographic visualization of walking frequency
  • Activity Summary Maps: Overview of routes traveled
  • Environmental Attribution: Visual linkage between steps and impact
  • Progress Charts: Graphical representation of achievements
  • Route History: Archive of all walking paths with stats
Data Privacy Focus Yes (no sell data) Yes (100% privacy) Partial (standard) Yes (no misuse) Partial Accurate; all emphasize but WERN/Sweatcoin strongest.

Data Privacy Focus: Secure-by-design approach with:

  • GDPR/ADGM DPA compliance
  • User consent mechanisms for data collection
  • Granular privacy controls
  • Data portability and right to erasure
  • No data selling policy (stated explicitly)
  • End-to-end encryption for sensitive data
  • Minimal PII in events (opaque identifiers)
  • Compliance with WCAG 2.2 accessibility standards
  • Regular security audits and penetration testing
Employer-Funded Rewards Partial (corporate challenges) Partial (business programs) Table accurate; WeWard close via communities.

Employer-Funded Rewards: B2B2C model where corporate wellness budgets fund employee reward pools:

  • Companies pay annual fees ($399-$799/corporate partner)
  • Budget channeled to employee walking rewards
  • Verified impact initiatives sponsored by employers
  • Branded corporate challenges with company-specific rewards
  • Employee health tracking with measurable ROI
  • Reduces platform's user acquisition costs (CAC)
  • Creates sustainable engagement without draining platform liquidity
Corporate Wellness Integration Partial Partial Accurate; WERN targets B2B.

Corporate Wellness Integration: Comprehensive B2B platform offering:

  • Corporate Leagues: Division-based competitions for departments
  • Branded Programs: Company-specific challenges and branding
  • Leaderboards: Team and organizational rankings
  • API Integration: Connection with existing HR/wellness systems (Workday, SAP SuccessFactors)
  • White-Label Options: Customizable platform deployment
  • ESG Dashboards: Blockchain-verified employee wellness and environmental impact metrics
  • Real-time Analytics: Participation rates, health outcomes, ROI tracking
  • CTR Advantage: 90% click-through rate vs. 0.9% traditional ads
Social Impact Dashboards Yes (donation stats) Partial (charity real-time) Table understates WeWard.

Social Impact Dashboards: Real-time visualization of collective impact showing:

  • Water Provided: AquaDrops converted to clean water access
  • Meals Donated: GrainCoins supporting food security
  • Safety Infrastructure: GlowTokens funding women's safety projects
  • Blockchain Verification: Immutable proof of impact for ESG reporting
  • Community Metrics: Aggregate statistics for all users
  • Corporate Reports: Downloadable impact reports for B2B clients
API & Insights Partial (partners) Accurate; developer-focused rarity.

API & Insights: Developer and partnership integration features:

  • RESTful APIs: Full access to platform functionality
  • Integration-Ready Architecture: Modular microservices design
  • Analytics Endpoints: Access to participation, retention, and impact metrics
  • White-Label Deployment: Customizable platform for partners
  • Partner Dashboard: Real-time data visualization
  • Webhook Support: Event-driven notifications
  • Documentation: Comprehensive API reference

Enables B2B2C distribution through healthcare providers, insurance companies, and enterprise clients.

Leaderboards Partial (challenges) Partial (pot splits) Accurate.

Leaderboards: Multi-tiered ranking system showing:

  • Global Leaderboards: Top performers worldwide
  • Friend Leaderboards: Competition within social circles
  • Team Leaderboards: Department/company rankings
  • Challenge-Specific: Leaderboards per active challenge
  • Ranking Metrics: Steps, streaks, impact score, challenges completed
  • Fixed Windows: Daily, weekly, monthly, all-time
  • Real-time Updates: Live score changes with grace periods
  • Technology: Uses Redis for high-performance real-time calculations

Encourages continuous engagement, healthy competition, and transparent performance tracking across all user levels.

Badges Partial (WeCards) Accurate.

Badges: Achievement system with blockchain-backed recognition:

  • Milestone Badges: Step count achievements (10K, 50K, 100K+)
  • Cause Badges: Impact-specific recognition (trees planted, water provided)
  • Streak Badges: Consecutive activity achievements
  • Event Badges: Participation in special challenges
  • Ambassador Badges: Exclusive rewards for brand ambassadors
  • Blockchain Minting: ERC-721 NFTs for permanent, verifiable ownership
  • Visual Design: Rich, animated badge graphics to enhance user engagement
  • Social Sharing: Display badges on profiles and share externally

Minting uses idempotency to prevent duplicates.

Nearby Walkers Accurate; safety/location tie-in unique.

Nearby Walkers: (See Proximity-based Social for comprehensive details)

Corporate Leagues

Corporate Leagues: Structured competition framework for organizations:

  • Division System: Bronze, Silver, Gold, Platinum tiers
  • Department Competitions: Inter-department rivalries
  • Partner Organization Tournaments: Multi-company events
  • Custom Rules: Configurable scoring and reward structures
  • Progress Tracking: Real-time standings and analytics
  • Rewards: Company-funded prize pools
  • Integration: HR system connectivity for automatic enrollment
Women's Safety Toolkit (Glow) Accurate; emerging need unmet elsewhere.

Women's Safety Toolkit (Glow): WERN's breakthrough safety innovation addressing the fact that 68% of women avoid outdoor exercise due to safety fears:

  • GlowTokens: Specialized currency rewarding safe route usage and safety community participation
  • Verified Safe Routes: Community-validated walking paths with lighting and traffic verification
  • Safety Scoring System: Routes rated for safety based on user feedback
  • Emergency Escort Features: Option to request companion walkers in unsafe areas
  • Safe Route Multipliers: Bonus GlowTokens for using verified safe paths
  • Safety Community: Women-focused walking groups and challenges
  • Funding Allocation: GlowTokens converted to fund safety infrastructure like lighting, cameras, and patrols
  • Blockchain Verification: Transparent tracking of safety investments

This feature is completely unique to WERN—no competitor offers this level of integrated safety innovation.

KidLab Mode Accurate; family gap.

KidLab Mode: Family-friendly mode with child-appropriate features:

  • PlayCoins: Specialized currency earned through basic walking with bonuses for family or group walks
  • LabuBu Collections: Gamified collectible system featuring LabuBu character-based rewards
  • Parental Controls: Guardian-managed child accounts for safe participation
  • Geo-Fencing: Safety zones with real-time breach alerts
  • Custom Missions: Parent-created walking challenges for children
  • Family Challenges: Shared goals that promote collaboration and collective rewards
  • Age-Appropriate Content: Moderated and secure interaction environment
  • Educational Integration: Schools and educational institutions can use it to promote student health

Addresses the family gap in the walk-to-earn market.

Impact Coin Version Partial (Wards) Partial (Sweatcoins) Partial (SSG Coins) Partial (coins) Accurate for distinction.

Impact Coin Version: Comprehensive multi-tiered currency ecosystem:

  • Litties: Basic unit (1,000 steps = 1 Littie), universal currency
  • EcoCoins: Earned through environmental challenges, converted into tree planting
  • AquaDrops: Water-themed challenges supporting clean water projects
  • GrainCoins: Rewards contributing to food security initiatives
  • GlowTokens: Rewards for using safe routes, funding women's safety programs
  • BloomCoins: Earned from personal growth milestones and community engagement
  • PlayCoins: Children's mode walking rewards
  • SmileTokens: Rewards for positive community interactions
  • HeroSteps: Recognition for exceptional achievements
  • StoryCoins: Rewards for engaging with educational content

Clear conversion ratios with blockchain tracking ensure transparency.

AI Coach Accurate; WERN's edge in personalization.

AI Coach: Personalized AI-powered guidance system:

  • Adaptive Recommendations: Routes, timing, and challenge suggestions based on user behavior
  • Smart Prompts: Nudges to improve habits and optimize step rewards
  • Predictive Insights: Forecasts user performance and engagement trends
  • Habit Formation: Motivation built on behavioral science principles
  • Performance Optimization: Tips for maximizing rewards and overall impact
  • Health Coaching: Personalized fitness and wellness guidance
  • Progress Analysis: AI-driven interpretation of user performance data

WERN's edge in personalization—competitors lack this level of advanced AI integration.

My Passport Coming soon

My Passport: Consolidated achievement and impact record:

  • Digital Identity: Comprehensive user profile
  • Achievement Archive: Complete collection of badges, milestones, and accomplishments
  • Verified Impact Record: Blockchain-certified record of social and environmental contributions
  • Global Activity Map: Visual display of walking locations worldwide
  • Statistics Dashboard: Lifetime metrics including total steps, distance, and impact
  • Social Proof: Shareable credentials for social media
  • Export Functionality: Option to download full activity and impact reports
  • NFT Gallery: Showcase of blockchain-minted badges and stamps
100%
WERN
4/4 features
75%
WeWard
3/4 features
50%
Sweatcoin
2/4 features
25%
StepBet
1/4 features
25%
StepSetGo
1/4 features
0%
WalkEarn
0/4 features
Upcoming

What's Next on the Horizon

Sneak peek at the groundbreaking features we're crafting for your walking revolution

Life Insurance

Liberte Life Insurance:

A modern, accessible protection model that rewards everyday engagement. Users earn meaningful life coverage simply by being active on the app

Key Highlights:
  • Free instant coverage through in-app activities
  • Up to AED 100K (standard) and AED 10M (premium)
  • Add multiple beneficiaries
  • Earn or purchase points to increase coverage
  • Easy annual renewal with non-expiring points
Job Portal

Liberte Job Portal

A next-gen platform linking job seekers and employers with intelligent matching, seamless engagement, and actionable insights for faster, smarter hiring.

Key Highlights:
  • Smart job matching
  • Profile with uploads, videos & achievements
  • Rewards for engagement & referrals
  • ATS tools for easy hiring
  • Live or recorded interviews
  • Social links & recommendations
  • Global job filters
  • Save favorite profiles
Social Media

Liberte Social Media

A platform that connects people, fosters engagement, and rewards meaningful interactions in a secure, user-friendly environment.

Key Highlights:
  • Personalized content feed
  • Verified news & updates
  • Secure messaging & calls
  • Schedule & amplify posts
  • Expressive reactions & feedback
  • Influencer & brand engagement
  • Business mini-apps
Play & Earn

Liberte Buy & Sell

A smart, secure marketplace for buying, selling, and renting with global reach.

Key Highlights:
  • Featured offers & points-based ads
  • Personalized wishlists & instant notifications
  • Direct live chat with sellers
  • Verified, spam-free listings
  • Digital business cards for networking
  • Coupons, rewards & discounts for engagement
  • Support for sustainable & socially responsible products
Freelance

Liberte Freelance

Connecting businesses with skilled freelancers worldwide for seamless, flexible, and reliable collaboration.

Key Highlights:
  • Diverse talent across industries
  • Remote collaboration & 24/7 access
  • Ratings & verified profiles
  • Flexible project & scheduling options
  • Service promotion via points
Buy & Sell

Liberte Play & Earn

A fun and rewarding gaming experience that lets users earn real-world rewards while playing.

Key Highlights:
  • Quiz & challenge rewards
  • Private & public games
  • Instant scratch wins
  • Survey & review points
  • Personalized recommendations
icon Our Impact icon

Innovation by the Numbers

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Total Features

Current all-features catalog

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Live Features

Available in current release

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Upcoming Features

Planned in the pipeline

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Unique Differentiators

Features no competitor offers