Walk. Earn. Empower with WERN

A revolutionary walk-to-earn platform with social features, gamification, and real social impact. Earn 'Litties' for every 1,000 steps and make a difference.

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WERN

Walk. Earn. Empower.

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Walk and earn rewards

Track your daily steps

Join nearby walkers

Blockchain verified NFTs

Eco-friendly challenges

Community fitness goals

Major Features We Are Offering

User Onboarding

Delivers a seamless signup experience where new users select their profile type (resident, tourist, woman, etc.) upon initial login, with animated orientation screens highlighting the platform's earning mechanics and social impact.

Profile Selection: Resident, Tourist, Women
Features: Animated Orientation Screens

Core Technologies:

Step-based Rewards

The core reward mechanism enabling users to accumulate "Litties" through walking activity, with a fixed conversion rate of 1,000 steps equaling 1 Littie earned. Real-time step tracking via device motion sensors and GPS integration with fraud prevention.

Conversion Rate: 1,000 Steps = 1 Littie
Security: Fraud Prevention System

Core Technologies:

Proximity-based Social

WERN's unique differentiator featuring a Leaflet-powered interactive map displaying nearby walkers with real-time locations, animated markers, and trail visualization within approximately 600 meters. +5 Littie bonus with 5% encounter chance.

Detection Radius: ~600 Meters Range
Rewards: +5 Littie Bonus Per Encounter

Core Technologies:

Daily Referral System

A comprehensive referral program enabling users to invite friends via shareable personalized codes, earning 100 Litties when referred friends complete their first transaction. Unique personalized referral codes per user with multi-tier bonus tracking.

Referral Bonus: 100 Litties Per Completed Referral
System: Multi-tier Bonus Tracking

Core Technologies:

Daily Social Map

An advanced, real-time map interface updated continuously showing nearby walkers with GPS coordinates, active trails, and walking routes.

Activity Hotspots: Walker density and popular route overlays
Safety Zones: Verified safe and community-validated paths
Toggle Views: Switch between Flags and Trails views

Core Technologies:

Civic Reporting

Integrated reporting system for safety and community issues while walking. Geotagged reports to municipal authorities.

Nearby Walkers Map

Real-time interactive map showing nearby walkers with GPS coordinates, animated markers, and trail visualization.

Women's Safety Toolkit (GlowTokens)

BREAKTHROUGH innovation addressing safety fears. GlowTokens reward safe route usage with verified safe paths.

KidLab Mode (PlayCoins & LabuBu)

Family-friendly mode with PlayCoins, LabuBu collections, parental controls, geo-fencing, and educational integration.

AI Coach

Personalized AI-powered guidance with adaptive recommendations, smart prompts, predictive insights, and habit formation.

Feature	WERN (Verified)	WeWard (Verified)	Sweatcoin (Verified)	StepBet (Verified)	StepSetGo (Verified)	WalkEarn (Verified)	Table Accuracy Notes
Total Downloads	<1K	10M+	100M+	5M+	10M+	1M+
Launch Year	2025	2019	2022	2015	2024	2025
User Onboarding	✓	✓	✓	✓	✓	✓
User Onboarding: Frictionless sign-up and orientation process with clear value propositions. Users can choose their user type (resident, tourist, woman, etc.) upon login. Supports referral links for immediate access to key materials. Includes animated visual onboarding screens showcasing the platform's walk-to-earn economy and social impact capabilities.
Step-based Rewards	✓	✓	✓	Yes (betting pot)	Yes (SSG Coins)	Yes (cash/coins)	Accurate; universal core.
Step-based Rewards: The foundational reward mechanism where users earn "Litties" (the basic unit currency) for walking. Conversion rate: 1,000 steps = 1 Littie. Users earn through real-time step tracking using device motion sensors (accelerometer) and GPS integration. The system includes fraud prevention mechanisms with device attestation and improbable speed/acceleration detection. Litties can be converted to impact coins or redeemed for goods, services, or social impact.
Proximity-based Social	✓	No (community only)	No (global community)	✗	✗	✗	Accurate; WERN unique.
Proximity-based Social: Definition coming soon.
Daily Referral System	✓	Yes (invites)	✗	✗	✗	✗	Accurate for most; WeWard partial Yes.
Daily Referral System: Comprehensive referral program allowing users to invite friends with shareable links. Users earn bonus Litties for each successful signup (typically 100 Litties when referred friend completes first transaction). The system includes: Unique referral codes for each user (e.g., "JOHN2024") Tracking of total referrals and active referrals Multi-tier referral bonuses Mentorship rewards for helping new users onboard Social sharing integration for viral growth
Daily Social Map	✓	✗	✗	✗	✗	✗
Daily Social Map: An advanced, real-time map interface updated continuously showing: Nearby walkers with GPS coordinates Active trails and walking routes Activity overlays (hotspots of walker density) Safety zones and verified safe routes Toggle views between "Nearby Flags" and "Nearby Trails" modes Abu Dhabi-centered with multi-region support
Kindness Score (Karma)	✓	Partial (CO2 averted stats)	✗	✗	✗	✗	Accurate; WERN proprietary.
Kindness Score (Karma): WERN's proprietary gamification metric. A positive-behavior score that increases with helpful community actions including: Safety reporting and civic engagement Completing community challenges Helping other users Participating in group walks Contributing to social impact initiatives Abu Dhabi-centered with multi-region support The score creates a reputation system that unlocks additional rewards and recognition.
Civic Reporting	✓	✗	✗	✗	✗	✗
Civic Reporting: Integrated reporting system allowing users to report safety and community issues while walking. Contributes to verified civic engagement metrics and earns users Kindness Score points. Users can report: Potholes and infrastructure issues Safety hazards Lighting problems Community concerns Reports are geotagged and submitted to municipal authorities.
Carbon Footprint Reporting	✓	Partial (CO2 averted stats)	✗	✗	✗	✗	Table understates WeWard; research suggests their 750K tons CO2 claim verifiable.
Carbon Footprint Reporting: Aggregate impact reporting showing estimated CO₂ averted from community walking activity. The system calculates environmental impact based on: Steps taken vs. potential car trips avoided Total distance walked by community Estimated carbon offset in tons Blockchain-verified attribution for corporate ESG reporting Displays community-wide statistics like "750K tons CO₂ averted" with third-party verification.
Carbon Footprint Tracker	✓	Partial	✗	✗	✗	✗	Similar; evidence leans toward WeWard overlap.
Carbon Footprint Tracker: Personal-level tracking of individual eco-impact from steps with: Real-time CO₂ offset calculations per walk Environmental badges for milestones Visualization of cumulative impact Progress rings showing impact goals Integration with EcoCoins conversion (see Impact Coins)
Custom Challenges (Elite)	✓	Partial	✗	✗	✗	✗
Custom Challenges (Elite): Premium feature allowing users to create and host private or public challenges with: Customizable step goals and time frames Custom reward structures Branded challenge themes Private group challenges for teams/companies Public community challenges for social engagement Real-time leaderboards and progress tracking
Post-Walk Analytics (Elite)	✓	Yes (personalized stats)	Yes (health stats)	Yes (instant feedback)	Partial (basic tracking)	✗	Table accurate but conservative; most have basics.
Post-Walk Analytics (Elite): Advanced analytics dashboard providing: Trends: Daily, weekly, monthly step patterns Streaks: Consecutive days of activity tracking Impact Score: Comprehensive metric combining steps, social engagement, and impact Goal Tracking: Progress toward personal fitness and impact goals Performance Metrics: Pace, elevation, route efficiency Health Insights: Calories burned, active minutes, distance covered Historical Data: Long-term performance trends and achievements
Brand Ambassador System	✓	✗	✗	✗	✗	✗	Accurate; WERN's gamified recruitment novel.
Brand Ambassador System: Gamified recruitment program empowering top users to champion the platform. Features include: Selection of top 1% earners as brand ambassadors Revenue sharing model for referrals and engagement Exclusive perks and early access to features Success story amplification for viral growth Ambassador dashboard with analytics Special badges and recognition in community The system creates "walking billboards" where paying 1 user $2,000/month creates more FOMO than 400 users at $5/month.
Walk-to-Give Option	✓	Yes (donations)	Yes (step donations)	✗	✗	✗	Table misses rivals' charity ties; WeWard/Sweatcoin qualify.
Walk-to-Give Option: Impact conversion feature allowing users to transform earned Litties into verified social good: EcoCoins → Tree planting (10 EcoCoins = 1 Tree Planted) AquaDrops → Clean water projects (10 AquaDrops = 1 Bottle Clean Water) GrainCoins → Food security initiatives (support meals for those in need) GlowTokens → Women's safety projects BloomCoins → Community growth milestones All conversions are blockchain-verified with real-time impact dashboards showing tangible outcomes.
Emergency Network	✓	✗	✗	✗	✗	✗
Emergency Network: Safety-first feature providing: SOS Button: Instant emergency alerts Safety Beacon: Real-time location sharing with trusted contacts Emergency Contacts: Pre-configured list of people to notify Panic Button Logic: Immediate notification to nearby walkers and authorities Safe Route Alerts: Warnings when entering unsafe areas Community Response: Nearby users notified to provide assistance
Challenges	✓	✓	✓	Yes (weekly games)	Partial (implied)	✗	Accurate; StepSetGo lacks explicit.
Challenges: Ongoing themed challenges and carousels including: Social Challenges: "Earn tokens together" Step Tracking Challenges: "Stay motivated daily" Safety Challenges: "Walk in groups" Eco-Friendly Challenges: "Walk for a cause" Invite Friend Challenges: "Grow our community" Fitness Together Challenges: "Join the movement!" Each challenge displays participant count (e.g., "100+ Peoples Joined"), rewards structure, and view details option.
Footprint Visualization	✓	Partial (progress charts)	Yes (stats viz)	Partial (goal tracking)	Partial (calorie maps)	✗	Table fair; visualization varies by depth.
Footprint Visualization: Visual representations of activity patterns including: Heatmaps: Geographic visualization of walking frequency Activity Summary Maps: Overview of routes traveled Environmental Attribution: Visual linkage between steps and impact Progress Charts: Graphical representation of achievements Route History: Archive of all walking paths with stats
Data Privacy Focus	✓	Yes (no sell data)	Yes (100% privacy)	Partial (standard)	Yes (no misuse)	Partial	Accurate; all emphasize but WERN/Sweatcoin strongest.
Data Privacy Focus: Secure-by-design approach with: GDPR/ADGM DPA compliance User consent mechanisms for data collection Granular privacy controls Data portability and right to erasure No data selling policy (stated explicitly) End-to-end encryption for sensitive data Minimal PII in events (opaque identifiers) Compliance with WCAG 2.2 accessibility standards Regular security audits and penetration testing
Employer-Funded Rewards	✓	Partial (corporate challenges)	Partial (business programs)	✗	✗	✗	Table accurate; WeWard close via communities.
Employer-Funded Rewards: B2B2C model where corporate wellness budgets fund employee reward pools: Companies pay annual fees ($399-$799/corporate partner) Budget channeled to employee walking rewards Verified impact initiatives sponsored by employers Branded corporate challenges with company-specific rewards Employee health tracking with measurable ROI Reduces platform's user acquisition costs (CAC) Creates sustainable engagement without draining platform liquidity
Corporate Wellness Integration	✓	Partial	Partial	✗	✗	✗	Accurate; WERN targets B2B.
Corporate Wellness Integration: Comprehensive B2B platform offering: Corporate Leagues: Division-based competitions for departments Branded Programs: Company-specific challenges and branding Leaderboards: Team and organizational rankings API Integration: Connection with existing HR/wellness systems (Workday, SAP SuccessFactors) White-Label Options: Customizable platform deployment ESG Dashboards: Blockchain-verified employee wellness and environmental impact metrics Real-time Analytics: Participation rates, health outcomes, ROI tracking CTR Advantage: 90% click-through rate vs. 0.9% traditional ads
Social Impact Dashboards	✓	Yes (donation stats)	Partial (charity real-time)	✗	✗	✗	Table understates WeWard.
Social Impact Dashboards: Real-time visualization of collective impact showing: Water Provided: AquaDrops converted to clean water access Meals Donated: GrainCoins supporting food security Safety Infrastructure: GlowTokens funding women's safety projects Blockchain Verification: Immutable proof of impact for ESG reporting Community Metrics: Aggregate statistics for all users Corporate Reports: Downloadable impact reports for B2B clients
API & Insights	✓	✗	Partial (partners)	✗	✗	✗	Accurate; developer-focused rarity.
API & Insights: Developer and partnership integration features: RESTful APIs: Full access to platform functionality Integration-Ready Architecture: Modular microservices design Analytics Endpoints: Access to participation, retention, and impact metrics White-Label Deployment: Customizable platform for partners Partner Dashboard: Real-time data visualization Webhook Support: Event-driven notifications Documentation: Comprehensive API reference Enables B2B2C distribution through healthcare providers, insurance companies, and enterprise clients.
Leaderboards	✓	✓	Partial (challenges)	Partial (pot splits)	✗	✗	Accurate.
Leaderboards: Multi-tiered ranking system showing: Global Leaderboards: Top performers worldwide Friend Leaderboards: Competition within social circles Team Leaderboards: Department/company rankings Challenge-Specific: Leaderboards per active challenge Ranking Metrics: Steps, streaks, impact score, challenges completed Fixed Windows: Daily, weekly, monthly, all-time Real-time Updates: Live score changes with grace periods Technology: Uses Redis for high-performance real-time calculations Encourages continuous engagement, healthy competition, and transparent performance tracking across all user levels.
Badges	✓	Partial (WeCards)	✓	✗	✗	✗	Accurate.
Badges: Achievement system with blockchain-backed recognition: Milestone Badges: Step count achievements (10K, 50K, 100K+) Cause Badges: Impact-specific recognition (trees planted, water provided) Streak Badges: Consecutive activity achievements Event Badges: Participation in special challenges Ambassador Badges: Exclusive rewards for brand ambassadors Blockchain Minting: ERC-721 NFTs for permanent, verifiable ownership Visual Design: Rich, animated badge graphics to enhance user engagement Social Sharing: Display badges on profiles and share externally Minting uses idempotency to prevent duplicates.
Nearby Walkers	✓	✗	✗	✗	✗	✗	Accurate; safety/location tie-in unique.
Nearby Walkers: (See Proximity-based Social for comprehensive details)
Corporate Leagues	✓	✗	✗	✗	✗	✗
Corporate Leagues: Structured competition framework for organizations: Division System: Bronze, Silver, Gold, Platinum tiers Department Competitions: Inter-department rivalries Partner Organization Tournaments: Multi-company events Custom Rules: Configurable scoring and reward structures Progress Tracking: Real-time standings and analytics Rewards: Company-funded prize pools Integration: HR system connectivity for automatic enrollment
Women's Safety Toolkit (Glow)	✓	✗	✗	✗	✗	✗	Accurate; emerging need unmet elsewhere.
Women's Safety Toolkit (Glow): WERN's breakthrough safety innovation addressing the fact that 68% of women avoid outdoor exercise due to safety fears: GlowTokens: Specialized currency rewarding safe route usage and safety community participation Verified Safe Routes: Community-validated walking paths with lighting and traffic verification Safety Scoring System: Routes rated for safety based on user feedback Emergency Escort Features: Option to request companion walkers in unsafe areas Safe Route Multipliers: Bonus GlowTokens for using verified safe paths Safety Community: Women-focused walking groups and challenges Funding Allocation: GlowTokens converted to fund safety infrastructure like lighting, cameras, and patrols Blockchain Verification: Transparent tracking of safety investments This feature is completely unique to WERN—no competitor offers this level of integrated safety innovation.
KidLab Mode	✓	✗	✗	✗	✗	✗	Accurate; family gap.
KidLab Mode: Family-friendly mode with child-appropriate features: PlayCoins: Specialized currency earned through basic walking with bonuses for family or group walks LabuBu Collections: Gamified collectible system featuring LabuBu character-based rewards Parental Controls: Guardian-managed child accounts for safe participation Geo-Fencing: Safety zones with real-time breach alerts Custom Missions: Parent-created walking challenges for children Family Challenges: Shared goals that promote collaboration and collective rewards Age-Appropriate Content: Moderated and secure interaction environment Educational Integration: Schools and educational institutions can use it to promote student health Addresses the family gap in the walk-to-earn market.
Impact Coin Version	✓	Partial (Wards)	Partial (Sweatcoins)	✗	Partial (SSG Coins)	Partial (coins)	Accurate for distinction.
Impact Coin Version: Comprehensive multi-tiered currency ecosystem: Litties: Basic unit (1,000 steps = 1 Littie), universal currency EcoCoins: Earned through environmental challenges, converted into tree planting AquaDrops: Water-themed challenges supporting clean water projects GrainCoins: Rewards contributing to food security initiatives GlowTokens: Rewards for using safe routes, funding women's safety programs BloomCoins: Earned from personal growth milestones and community engagement PlayCoins: Children's mode walking rewards SmileTokens: Rewards for positive community interactions HeroSteps: Recognition for exceptional achievements StoryCoins: Rewards for engaging with educational content Clear conversion ratios with blockchain tracking ensure transparency.
AI Coach	✓	✗	✗	✗	✗	✗	Accurate; WERN's edge in personalization.
AI Coach: Personalized AI-powered guidance system: Adaptive Recommendations: Routes, timing, and challenge suggestions based on user behavior Smart Prompts: Nudges to improve habits and optimize step rewards Predictive Insights: Forecasts user performance and engagement trends Habit Formation: Motivation built on behavioral science principles Performance Optimization: Tips for maximizing rewards and overall impact Health Coaching: Personalized fitness and wellness guidance Progress Analysis: AI-driven interpretation of user performance data WERN's edge in personalization—competitors lack this level of advanced AI integration.
My Passport	✓	✗	✗	✗	✗	✗
My Passport: Consolidated achievement and impact record: Digital Identity: Comprehensive user profile Achievement Archive: Complete collection of badges, milestones, and accomplishments Verified Impact Record: Blockchain-certified record of social and environmental contributions Global Activity Map: Visual display of walking locations worldwide Statistics Dashboard: Lifetime metrics including total steps, distance, and impact Social Proof: Shareable credentials for social media Export Functionality: Option to download full activity and impact reports NFT Gallery: Showcase of blockchain-minted badges and stamps

Feature

WERN
(Verified)

WeWard
(Verified)

Sweatcoin
(Verified)

StepBet
(Verified)

StepSetGo
(Verified)

WalkEarn
(Verified)

Table Accuracy Notes

Total Downloads

<1K

10M+

100M+

5M+

10M+

1M+

Launch Year

2025

2019

2022

2015

2024

2025

User Onboarding

✓

User Onboarding: Frictionless sign-up and orientation process with clear value propositions. Users can choose their user type (resident, tourist, woman, etc.) upon login. Supports referral links for immediate access to key materials. Includes animated visual onboarding screens showcasing the platform's walk-to-earn economy and social impact capabilities.

Step-based Rewards

✓

Yes (betting pot)

Yes (SSG Coins)

Yes (cash/coins)

Accurate; universal core.

Step-based Rewards: The foundational reward mechanism where users earn "Litties" (the basic unit currency) for walking. Conversion rate: 1,000 steps = 1 Littie. Users earn through real-time step tracking using device motion sensors (accelerometer) and GPS integration. The system includes fraud prevention mechanisms with device attestation and improbable speed/acceleration detection. Litties can be converted to impact coins or redeemed for goods, services, or social impact.

Proximity-based Social

✓

No (community only)

No (global community)

✗

Accurate; WERN unique.

Proximity-based Social: Definition coming soon.

Daily Referral System

✓

Yes (invites)

✗

Accurate for most; WeWard partial Yes.

Daily Referral System: Comprehensive referral program allowing users to invite friends with shareable links. Users earn bonus Litties for each successful signup (typically 100 Litties when referred friend completes first transaction). The system includes:

Unique referral codes for each user (e.g., "JOHN2024")
Tracking of total referrals and active referrals
Multi-tier referral bonuses
Mentorship rewards for helping new users onboard
Social sharing integration for viral growth

Daily Social Map

✓

✗

Daily Social Map: An advanced, real-time map interface updated continuously showing:

Nearby walkers with GPS coordinates
Active trails and walking routes
Activity overlays (hotspots of walker density)
Safety zones and verified safe routes
Toggle views between "Nearby Flags" and "Nearby Trails" modes
Abu Dhabi-centered with multi-region support

Kindness Score (Karma)

✓

Partial (CO2 averted stats)

✗

Accurate; WERN proprietary.

Kindness Score (Karma): WERN's proprietary gamification metric. A positive-behavior score that increases with helpful community actions including:

Safety reporting and civic engagement
Completing community challenges
Helping other users
Participating in group walks
Contributing to social impact initiatives
Abu Dhabi-centered with multi-region support

The score creates a reputation system that unlocks additional rewards and recognition.

Civic Reporting

✓

✗

Civic Reporting: Integrated reporting system allowing users to report safety and community issues while walking. Contributes to verified civic engagement metrics and earns users Kindness Score points. Users can report:

Potholes and infrastructure issues
Safety hazards
Lighting problems
Community concerns

Reports are geotagged and submitted to municipal authorities.

Carbon Footprint Reporting

✓

Partial (CO2 averted stats)

✗

Table understates WeWard; research suggests their 750K tons CO2 claim verifiable.

Carbon Footprint Reporting: Aggregate impact reporting showing estimated CO₂ averted from community walking activity. The system calculates environmental impact based on:

Steps taken vs. potential car trips avoided
Total distance walked by community
Estimated carbon offset in tons
Blockchain-verified attribution for corporate ESG reporting

Displays community-wide statistics like "750K tons CO₂ averted" with third-party verification.

Carbon Footprint Tracker

✓

Partial

✗

Similar; evidence leans toward WeWard overlap.

Carbon Footprint Tracker: Personal-level tracking of individual eco-impact from steps with:

Real-time CO₂ offset calculations per walk
Environmental badges for milestones
Visualization of cumulative impact
Progress rings showing impact goals
Integration with EcoCoins conversion (see Impact Coins)

Custom Challenges (Elite)

✓

Partial

✗

Custom Challenges (Elite): Premium feature allowing users to create and host private or public challenges with:

Customizable step goals and time frames
Custom reward structures
Branded challenge themes
Private group challenges for teams/companies
Public community challenges for social engagement
Real-time leaderboards and progress tracking

Post-Walk Analytics (Elite)

✓

Yes (personalized stats)

Yes (health stats)

Yes (instant feedback)

Partial (basic tracking)

✗

Table accurate but conservative; most have basics.

Post-Walk Analytics (Elite): Advanced analytics dashboard providing:

Trends: Daily, weekly, monthly step patterns
Streaks: Consecutive days of activity tracking
Impact Score: Comprehensive metric combining steps, social engagement, and impact
Goal Tracking: Progress toward personal fitness and impact goals
Performance Metrics: Pace, elevation, route efficiency
Health Insights: Calories burned, active minutes, distance covered
Historical Data: Long-term performance trends and achievements

Brand Ambassador System

✓

✗

Accurate; WERN's gamified recruitment novel.

Brand Ambassador System: Gamified recruitment program empowering top users to champion the platform. Features include:

Selection of top 1% earners as brand ambassadors
Revenue sharing model for referrals and engagement
Exclusive perks and early access to features
Success story amplification for viral growth
Ambassador dashboard with analytics
Special badges and recognition in community

The system creates "walking billboards" where paying 1 user $2,000/month creates more FOMO than 400 users at $5/month.

Walk-to-Give Option

✓

Yes (donations)

Yes (step donations)

✗

Table misses rivals' charity ties; WeWard/Sweatcoin qualify.

Walk-to-Give Option: Impact conversion feature allowing users to transform earned Litties into verified social good:

EcoCoins → Tree planting (10 EcoCoins = 1 Tree Planted)
AquaDrops → Clean water projects (10 AquaDrops = 1 Bottle Clean Water)
GrainCoins → Food security initiatives (support meals for those in need)
GlowTokens → Women's safety projects
BloomCoins → Community growth milestones

All conversions are blockchain-verified with real-time impact dashboards showing tangible outcomes.

Emergency Network

✓

✗

Emergency Network: Safety-first feature providing:

SOS Button: Instant emergency alerts
Safety Beacon: Real-time location sharing with trusted contacts
Emergency Contacts: Pre-configured list of people to notify
Panic Button Logic: Immediate notification to nearby walkers and authorities
Safe Route Alerts: Warnings when entering unsafe areas
Community Response: Nearby users notified to provide assistance

Challenges

✓

Yes (weekly games)

Partial (implied)

✗

Accurate; StepSetGo lacks explicit.

Challenges: Ongoing themed challenges and carousels including:

Social Challenges: "Earn tokens together"
Step Tracking Challenges: "Stay motivated daily"
Safety Challenges: "Walk in groups"
Eco-Friendly Challenges: "Walk for a cause"
Invite Friend Challenges: "Grow our community"
Fitness Together Challenges: "Join the movement!"

Each challenge displays participant count (e.g., "100+ Peoples Joined"), rewards structure, and view details option.

Footprint Visualization

✓

Partial (progress charts)

Yes (stats viz)

Partial (goal tracking)

Partial (calorie maps)

✗

Table fair; visualization varies by depth.

Footprint Visualization: Visual representations of activity patterns including:

Heatmaps: Geographic visualization of walking frequency
Activity Summary Maps: Overview of routes traveled
Environmental Attribution: Visual linkage between steps and impact
Progress Charts: Graphical representation of achievements
Route History: Archive of all walking paths with stats

Data Privacy Focus

✓

Yes (no sell data)

Yes (100% privacy)

Partial (standard)

Yes (no misuse)

Partial

Accurate; all emphasize but WERN/Sweatcoin strongest.

Data Privacy Focus: Secure-by-design approach with:

GDPR/ADGM DPA compliance
User consent mechanisms for data collection
Granular privacy controls
Data portability and right to erasure
No data selling policy (stated explicitly)
End-to-end encryption for sensitive data
Minimal PII in events (opaque identifiers)
Compliance with WCAG 2.2 accessibility standards
Regular security audits and penetration testing

Employer-Funded Rewards

✓

Partial (corporate challenges)

Partial (business programs)

✗

Table accurate; WeWard close via communities.

Employer-Funded Rewards: B2B2C model where corporate wellness budgets fund employee reward pools:

Companies pay annual fees ($399-$799/corporate partner)
Budget channeled to employee walking rewards
Verified impact initiatives sponsored by employers
Branded corporate challenges with company-specific rewards
Employee health tracking with measurable ROI
Reduces platform's user acquisition costs (CAC)
Creates sustainable engagement without draining platform liquidity

Corporate Wellness Integration

✓

Partial

✗

Accurate; WERN targets B2B.

Corporate Wellness Integration: Comprehensive B2B platform offering:

Corporate Leagues: Division-based competitions for departments
Branded Programs: Company-specific challenges and branding
Leaderboards: Team and organizational rankings
API Integration: Connection with existing HR/wellness systems (Workday, SAP SuccessFactors)
White-Label Options: Customizable platform deployment
ESG Dashboards: Blockchain-verified employee wellness and environmental impact metrics
Real-time Analytics: Participation rates, health outcomes, ROI tracking
CTR Advantage: 90% click-through rate vs. 0.9% traditional ads

Social Impact Dashboards

✓

Yes (donation stats)

Partial (charity real-time)

✗

Table understates WeWard.

Social Impact Dashboards: Real-time visualization of collective impact showing:

Water Provided: AquaDrops converted to clean water access
Meals Donated: GrainCoins supporting food security
Safety Infrastructure: GlowTokens funding women's safety projects
Blockchain Verification: Immutable proof of impact for ESG reporting
Community Metrics: Aggregate statistics for all users
Corporate Reports: Downloadable impact reports for B2B clients

API & Insights

✓

✗

Partial (partners)

✗

Accurate; developer-focused rarity.

API & Insights: Developer and partnership integration features:

RESTful APIs: Full access to platform functionality
Integration-Ready Architecture: Modular microservices design
Analytics Endpoints: Access to participation, retention, and impact metrics
White-Label Deployment: Customizable platform for partners
Partner Dashboard: Real-time data visualization
Webhook Support: Event-driven notifications
Documentation: Comprehensive API reference

Enables B2B2C distribution through healthcare providers, insurance companies, and enterprise clients.

Leaderboards

✓

Partial (challenges)

Partial (pot splits)

✗

Accurate.

Leaderboards: Multi-tiered ranking system showing:

Global Leaderboards: Top performers worldwide
Friend Leaderboards: Competition within social circles
Team Leaderboards: Department/company rankings
Challenge-Specific: Leaderboards per active challenge
Ranking Metrics: Steps, streaks, impact score, challenges completed
Fixed Windows: Daily, weekly, monthly, all-time
Real-time Updates: Live score changes with grace periods
Technology: Uses Redis for high-performance real-time calculations

Encourages continuous engagement, healthy competition, and transparent performance tracking across all user levels.

Badges

✓

Partial (WeCards)

✓

✗

Accurate.

Badges: Achievement system with blockchain-backed recognition:

Milestone Badges: Step count achievements (10K, 50K, 100K+)
Cause Badges: Impact-specific recognition (trees planted, water provided)
Streak Badges: Consecutive activity achievements
Event Badges: Participation in special challenges
Ambassador Badges: Exclusive rewards for brand ambassadors
Blockchain Minting: ERC-721 NFTs for permanent, verifiable ownership
Visual Design: Rich, animated badge graphics to enhance user engagement
Social Sharing: Display badges on profiles and share externally

Minting uses idempotency to prevent duplicates.

Nearby Walkers

✓

✗

Accurate; safety/location tie-in unique.

Nearby Walkers: (See Proximity-based Social for comprehensive details)

Corporate Leagues

✓

✗

Corporate Leagues: Structured competition framework for organizations:

Division System: Bronze, Silver, Gold, Platinum tiers
Department Competitions: Inter-department rivalries
Partner Organization Tournaments: Multi-company events
Custom Rules: Configurable scoring and reward structures
Progress Tracking: Real-time standings and analytics
Rewards: Company-funded prize pools
Integration: HR system connectivity for automatic enrollment

Women's Safety Toolkit (Glow)

✓

✗

Accurate; emerging need unmet elsewhere.

Women's Safety Toolkit (Glow): WERN's breakthrough safety innovation addressing the fact that 68% of women avoid outdoor exercise due to safety fears:

GlowTokens: Specialized currency rewarding safe route usage and safety community participation
Verified Safe Routes: Community-validated walking paths with lighting and traffic verification
Safety Scoring System: Routes rated for safety based on user feedback
Emergency Escort Features: Option to request companion walkers in unsafe areas
Safe Route Multipliers: Bonus GlowTokens for using verified safe paths
Safety Community: Women-focused walking groups and challenges
Funding Allocation: GlowTokens converted to fund safety infrastructure like lighting, cameras, and patrols
Blockchain Verification: Transparent tracking of safety investments

This feature is completely unique to WERN—no competitor offers this level of integrated safety innovation.

KidLab Mode

✓

✗

Accurate; family gap.

KidLab Mode: Family-friendly mode with child-appropriate features:

PlayCoins: Specialized currency earned through basic walking with bonuses for family or group walks
LabuBu Collections: Gamified collectible system featuring LabuBu character-based rewards
Parental Controls: Guardian-managed child accounts for safe participation
Geo-Fencing: Safety zones with real-time breach alerts
Custom Missions: Parent-created walking challenges for children
Family Challenges: Shared goals that promote collaboration and collective rewards
Age-Appropriate Content: Moderated and secure interaction environment
Educational Integration: Schools and educational institutions can use it to promote student health

Addresses the family gap in the walk-to-earn market.

Impact Coin Version

✓

Partial (Wards)

Partial (Sweatcoins)

✗

Partial (SSG Coins)

Partial (coins)

Accurate for distinction.

Impact Coin Version: Comprehensive multi-tiered currency ecosystem:

Litties: Basic unit (1,000 steps = 1 Littie), universal currency
EcoCoins: Earned through environmental challenges, converted into tree planting
AquaDrops: Water-themed challenges supporting clean water projects
GrainCoins: Rewards contributing to food security initiatives
GlowTokens: Rewards for using safe routes, funding women's safety programs
BloomCoins: Earned from personal growth milestones and community engagement
PlayCoins: Children's mode walking rewards
SmileTokens: Rewards for positive community interactions
HeroSteps: Recognition for exceptional achievements
StoryCoins: Rewards for engaging with educational content

Clear conversion ratios with blockchain tracking ensure transparency.

AI Coach

✓

✗

Accurate; WERN's edge in personalization.

AI Coach: Personalized AI-powered guidance system:

Adaptive Recommendations: Routes, timing, and challenge suggestions based on user behavior
Smart Prompts: Nudges to improve habits and optimize step rewards
Predictive Insights: Forecasts user performance and engagement trends
Habit Formation: Motivation built on behavioral science principles
Performance Optimization: Tips for maximizing rewards and overall impact
Health Coaching: Personalized fitness and wellness guidance
Progress Analysis: AI-driven interpretation of user performance data

WERN's edge in personalization—competitors lack this level of advanced AI integration.

My Passport

✓

✗

My Passport: Consolidated achievement and impact record:

Digital Identity: Comprehensive user profile
Achievement Archive: Complete collection of badges, milestones, and accomplishments
Verified Impact Record: Blockchain-certified record of social and environmental contributions
Global Activity Map: Visual display of walking locations worldwide
Statistics Dashboard: Lifetime metrics including total steps, distance, and impact
Social Proof: Shareable credentials for social media
Export Functionality: Option to download full activity and impact reports
NFT Gallery: Showcase of blockchain-minted badges and stamps

Walk. Earn. Empower with WERN

WERN

Don't Have Access?

Walk and earn rewards

Track your daily steps

Join nearby walkers

Blockchain verified NFTs

Eco-friendly challenges

Community fitness goals

Major Features We Are Offering

User Onboarding

Step-based Rewards

Proximity-based Social

Daily Referral System

Daily Social Map

All Features

Kindness Score (Karma)

Civic Reporting

Carbon Footprint Reporting

Carbon Footprint Tracker

Custom Challenges (Elite)

Post-Walk Analytics (Elite)

Brand Ambassador System

Walk-to-Give Option

Emergency Network

Challenges (Gamified)

Footprint Visualization

Data Privacy Focus

Employer-Funded Rewards

Corporate Wellness Integration

Social Impact Dashboards

API & Insights (White-Label)

Leaderboards

Badges (NFT-Based)

Nearby Walkers Map

Corporate Leagues

Women's Safety Toolkit (GlowTokens)

KidLab Mode (PlayCoins & LabuBu)

Impact Coin Version (Multi-Token)

AI Coach

My Passport

The Journey of Unstoppable Innovation

01

Ignite Engagement

02

Connect & Conquer

03

Empower Change

04

Protect & Include

05

Scale & Sustain

Ignite Engagement

Connect & Conquer

Empower Change

Protect & Include

Scale & Sustain

Competitive Landscape

What's Next on the Horizon

Wellness Weaver Integration

AR Safety Overlays

Blockchain Verification

Innovation by the Numbers

Features Delivered

Innovation Phases

User-Driven

Unique Differentiators